PROF. P R PATEL; PATEL, P. V. P. The Role of Artificial Intelligence in Improving Customer Experience in Digital Advertising. International Journal of Technical Innovation in Modern Engineering & Science, [S. l.], v. 12, n. 1, p. 1–3, 2026. Disponível em: https://www.ijtimes.com/index.php/ijtimes/article/view/3510. Acesso em: 12 may. 2026.