https://www.ijtimes.com/index.php/ijtimes/issue/feed 2026-05-07T06:53:51+00:00 Mr. Bharat Kumar editor.ijtimes@gmail.com Open Journal Systems <p><strong>Welcome to IJTIMES !</strong></p> <p><strong>International Journal of Technical Innovation in Modern Engineering &amp; Science( IJTIMES) </strong>is a scholarly, online international journal which aims to Publish peer reviewed original research result oriented Survey papers in the fields of Engineering , Basic and Applied Sciences and Promote Innovative Technology. This journal intends to be of interest and utility to researchers and practitioners in the academic, industrial and governmental sectors. All original research contributions of significant value in all areas of engineering discipline are welcome.</p> <p>Submitted papers will be reviewed by Technical Committees of the Journal. All submitted articles should report original, previously unpublished research results, experimental or theoretical, and will be peer-reviewed. Articles submitted to the journal should meet these criteria and must not be under consideration for publication elsewhere. Manuscripts should follow the style of the journal and are subject to both review and editing.</p> <table class="table-hover" align="center"> <tbody> <tr> <td>e-ISSN</td> <td>:</td> <td><strong>2455-2585</strong></td> </tr> <tr> <td>Journal Type</td> <td>:</td> <td>Open Access</td> </tr> <tr> <td>Frequency</td> <td>:</td> <td>Monthly (12 issues Annually)</td> </tr> <tr> <td>Subject Category</td> <td>:</td> <td>Engineering ,Science &amp; Technology</td> </tr> <tr> <td>UGC NO</td> <td>:</td> <td><strong><span style="color: red;">47719 (OLD)</span></strong></td> </tr> <tr> <td>Subscription Fee</td> <td>:</td> <td>Contact Journal Management for Subscription</td> </tr> </tbody> </table> <p><br /><strong>Important Dates :</strong></p> <ul> <li>Paper Submission: 31/08/2021.</li> <li>Review Results (Acceptance/Rejection) Notification: Within 10-15 Days after submitting paper.</li> <li>Paper will be published within 5-7 days after submitting all necessary documents.</li> </ul> <p><br /><strong>Benefits of Publishing Paper at IJTIMES :</strong></p> <ul> <li>IJTIMES is globally accepted one of the well-known International Engineering Research Journal.</li> <li><strong>Soft Copy of "Certificate of Publication" of all authors (instantly available after publication)</strong></li> <li>IJTIMES is an Open-Access peer reviewed International Journal</li> <li>Check Your Paper Status online using Paper id and Author Email.</li> <li>Indexing of paper in all major online journal databases.</li> <li>Open Access Journal Database for High visibility and promotion of your article with keyword and abstract.</li> <li>Author Research Guidelines &amp; Support</li> <li>Prestigious Reviewers from Well-known Institutes.</li> <li>Lifetime Access to IJTIMES Paper and Author Account</li> <li>For any Query Please contact on <strong>editor.ijtimes@gmail.com</strong></li> </ul> https://www.ijtimes.com/index.php/ijtimes/article/view/3510 2026-05-07T06:45:16+00:00 Prof. P R Patel punit.infotech@gmail.com Prof. Vijay Patel Patel punit.infotech@gmail.com

<p><em>This paper explores how Artificial Intelligence (AI) has transformed digital advertising by enhancing customer experience (CX) through personalization, predictive analytics, and real-time interaction. Drawing on recent academic literature and empirical studies, this research demonstrates that AI-driven digital advertising significantly improves customer satisfaction, engagement, and loyalty while also presenting ethical challenges related to privacy and transparency.</em></p>

2026-05-07T00:00:00+00:00 Copyright (c) 2026 https://www.ijtimes.com/index.php/ijtimes/article/view/3511 2026-05-07T06:50:06+00:00 Prof. R M Pokar Patel punit.infotech@gmail.com , Mr. V K Solanki punit.infotech@gmail.com

<p><em>Small businesses increasingly depend on digital marketing to remain competitive in saturated online marketplaces. Among the most widely adopted strategies are Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising. While both approaches aim to increase visibility and drive customer acquisition, they differ significantly in cost structure, timeline, and sustainability. This study critically examines the return on investment (ROI) associated with SEO and PPC to determine which strategy offers stronger financial value for small businesses. Drawing upon academic literature and comparative performance data, the findings suggest that PPC is highly effective for generating immediate traffic, whereas SEO provides more stable and cost-efficient returns over the long term.</em></p>

2026-05-01T00:00:00+00:00 Copyright (c) 2026 https://www.ijtimes.com/index.php/ijtimes/article/view/3512 2026-05-07T06:53:51+00:00 Prof. Pravin Baraiya punit.infotech@gmail.com

<p><em>The Three-Phase Active T-Type Neutral Point Clamped (NPC) inverter has emerged as a highly efficient topology for medium- and high-power conversion systems. This paper presents a detailed engineering analysis supported by MATLAB/Simulink-based evaluation. Key performance indicators including Total Harmonic Distortion (THD), switching losses, efficiency, and voltage stress are examined. Results demonstrate that the Active T-Type topology significantly improves waveform quality while reducing conduction losses compared to traditional inverter architectures.</em></p>

2026-02-01T00:00:00+00:00 Copyright (c) 2026